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Dunns store by TDC&Co., Johannesburg – South Africa

August 13th, 2014

Dunns is an affordable fashion retailer with more than 250 stores throughout predominantly rural towns in Southern Africa. To create this new identity it was necessary to find Dunns’ key differentials from its competitors, which are: Celebrating and catering for the distinctive curvaceous African figure, whether male or female, whilst not excluding customers with different body types.

Soda Bloc store by TDC&Co. Midrand – South Africa

July 31st, 2016

The dark ceiling space and perimeter bulkheads draw focus to the product and make the space feel more contained. Tone of voice, consistent to the customer’s natural expression, was applied within the store.

Totalsports store by TDC&Co., Midrand – South Africa

July 12th, 2016

Emphasis was placed on the footwear wall with specific focus on flexibility through the use of a custom peg wall system. By introducing glorifier boxes on the peg wall, various feature products can be displayed alongside brand specific magnetic graphics.

Fabiani store by TDC&Co., Cape Town – South Africa

February 25th, 2014

The marble countertop cash desk and gold ceiling lights are reminiscent of the luxury products on sale. Fun elements like pink display boxes, pink skirting and the carnival inspired tailor signage keep the environment approachable and add the modern twist Fabiani is known for.

Queenspark flagship store by TDC&Co., Cape Town – South Africa

January 15th, 2014

The completed project boasts an expansive shopfront with an unexpected angled window, clad with Surrino® solid surfacing and finished off with a delicate brass trim. Striking beveled LED light boxes frame the large show windows.

Markham flagship concept store by TDC&Co., Johannesburg – South Africa

February 4th, 2014

he design is inspired by urban high street store fronts, classic men’s tailoring and authentic textures and finishes. Bespoke elements like pool tables, barber chairs, workbenches, cinema chairs and deep button couches are used to enrich the heritage feel in the store.

Checkers Hyper supermarket by TDC&Co., Midrand – South Africa

July 3rd, 2016

Much of the design input was directed in creating the ‘urban market’, making it the heart of the store and main service node. This was anchored by a “wine cellar” to direct the shopper through the store into this market space.

Refinery store by TDC&Co, Cape Town – South Africa

May 20th, 2016

Materials left in their natural unfinished state echo the brand ethos while the subtle use of bold colours create a strong brand identity.

The Fix store by TDC&Co, Cape Town – South Africa

June 7th, 2016

Part of the key design elements were to include the grid effect – seen throughout in details, lighting and key fixtures, and the play of black and white to better showcase bold prints and colour that are inherent in the product type.

Hi store by TDC&Co., Cape Town – South Africa

December 6th, 2013

We developed this concept further and let the store design be inspired by a coffee shop type environment and layout without being too literal. The point of sale is reminiscent of a coffee bar, typical glass fridges got translated into accessory display units and tables and ledges serve as interactive product displays.