This premium line of Japanese cooking knives are used to prepare the most select delicacies of the Japanese culture. The packaging is to reflect and showcase the historic process of forging these specific blades.
Archive for the ‘branding’ category
The client asked us to create a colorful brand, we decided against our philosophy to use 21 colors. It was a conscious choice and a challenge. The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability.
The task is complicated by the fact that the brand will be contrary to the common market stylistics, as it will spread through the Barbershop. The power of Japanese samurai image and the surrounding traditions has become the main line of the buyer to the brand identification and solution of the problem.
We produced furniture and finished interior by using wood materials normally used for substrate of furniture and interior finish for reducing the cost. Paint finish with rough texture is applied, so that it “weathers nicely as a taste” along with the time, rather than just becoming “old” after the completion.
Each of the 8 gift set designs they created were inspired by one of Noble’s condominiums. A prominent architectural design cue of the building – whether its architectonics, the interior design, or even the unique interplay of light and dark on tiling – was translated into unique designs for edible snacks and food.