While designing the wine label I found two main aspects to focus on. As a starting point, my goal was to create a minimalistic and eye-catching design which fits to the extant identity of Csetvei Winery. With the black and white pattern, I wanted to reflect on the wine’s characteristic and full-bodied taste.
Archive for the ‘branding’ category
A Russian first — a range of branded premium organic hair and beauty products to launch in major multiple retailers. Russia’s largest organic hair and cosmetics company Pervoe Reshenie commissioned us to develop the identity and packaging for a range of hair and beauty products named ‘Everyday Organics’.
The design for the event and invitation was inspired by a butcher shop environment—meat ticket, kraft paper and apron. It placed the animal at the heart of the concept, making it the true star of the event. The entire concept was graced with a touch of elegance to play up the nobility of pork meat. The dishes created for the event were tasty, high quality, modern and creative.
Based on a 1920th company logo we developed a contemporary logo that was optimized relating to readability and aesthetics. The existing fonts – composed of an Antiqua from the 1920ths and a modern static Grotesc – also link tradition and present and offer enough applications for all communication needs.
lg2boutique designed a new logo, new packaging, new staff apparel, and a new retail outlet layout, which have been in place since April 2013. They are a colorful and vibrant reflection of traditional handmade products and promise a classic or innovative taste experience that is inviting, festive, and delightful for all, at Easter and all summer and winter long.
The hotel group is family owned and holds the very foundation of the Von der Thannen family history. For that reason this project turned into something personal and very close to our hearts. We redesigned the look and feel of the brand with a focus on their exemplary ability to balance tradition with modern convenience and understated luxury.