By using fresh colors and textures, we were able to create an atmosphere that compliments the food as well as the service. The use of green is prominent yet not overpowering. We introduced the red color through the tree element to add a fun and psychedelic touch that is the center of the entire place.
Archive for the ‘branding’ category
Replacing Tails’ original old fashioned looking logo is a new bold black font with a mottled, uneven texture, as if the brand mark has been hand stamped. Sheridan&Co worked with Tails to devise the strapline ‘Masters Of Mixing, Batching & Imbibing’ which rests beneath the ‘Tails Cocktails’ logo, qualifying the heritage and craftsmanship values communicated in the overall look and feel of the label.
We create a system which graphically represents the characteristics of each wine. Inspired by the geometric motifs of Turdetan art, we make use of opposing concepts to create balance. The aging of wines (its absence, in young or semi-crianza wines aging in barrels) is depicted in the background colour on the bottles.
Natural brown, grey and red shades, rough surfaces, authentic old-fashioned fonts, abrasions and stamps, these concepts of brand identity are definitely full of history. The labels would happen amongst the industrial class old photos, and nowadays through the prism of contemporary graphic design they are especially relevant.