HUGO BOSS approached my package design class with the challenge of redesigning the packaging for their Men’s XXL Boxer Brief underwear. The main objectives were to reduce the depth of the current box by switching to a soft package, and maintaining the current width of the box so that the new packages could still fit into the existing display drawers. The new package could not exceed current production costs.
Archive for the ‘packaging’ category
“The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes. The compacts are shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes.
Fifthrequisite has been born to fulfill the desire of human needs. After all, no matter what color, nationality, gender or religion, we all live to EAT, DRINK, SLEEP, and have SEX. We aim to show the power of denim which has been created with the finest quality, from thread to artisan. Our denim allows you to show your personality, and live your dreams – FIF
Diesel just released a limited-edition ‘Fuel for Life’ set of fragrances for men and women just in time for the holidays, and they only run until December 31, 2007 so you better act quick! The women’s chain is especially cool – it’s essentially a piece of jewelery with a hidden, refillable mini-fragrance bottle inside for little touchups on the go.
“DIOR, burned wood chic”, The concept bottle of men’s fragrance for Dior, realized with using of semi-burned wood, covered with resin to protect and to boost structure. The combination between the texture of burned wood, shinny metal and transparency of the glass create very rich and unexpectable mix, which underline the value and positioning of the brand.
As one of the leading international ladies wear companies, the Betty Barclay brand stands for high quality, modernity, superiority and authority – a lifestyle that combines business and pleasure. These characteristics are reflected in the brand and packaging design created for the new Betty Barclay fragrance.
James Owen Design and Nike teamed up to create fresh new packaging and eyewear cases for the Nike Vapor Strobe Eyewear product. We love the continuity of the design from the product design, the case, and the packaging design, the used of the green and black on every element (even a tiny hint of it on the case).
Today, Hustler has a reputation for being one of the most explicit companies in the sex industry. It is viewed by many as hardcore and freaky, which greatly narrows Hustler’s audience. While competitors like Penthouse and Pleasure Chest have shifted to clean and modern looks, Hustler still holds onto its blatantly raunchy brand.
Houdini develops sportswear that offers comfort regardless of the weather or level of exertion. Their products include base-layer clothing like micro-fiber undershirts and boxers, T-shirts and insulating long johns. What they needed from Propeller was packaging that would communicate their values and make them stand out in stores.
As a fragrance alone, CK One would probably not be a something we would feature here, but Calvin Klein re-packaged the product into an interesting casement. As part of the CK “We are One” campaign beginning this March, you will be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of “music as the universal language.” We couldn’t agree more.