“CO Design Agents collaborated with agency The Great Society on branding and packaging PureProject, a new line of Brooks Running shoes. The PureProject line features four distinct models with varying levels of minimal cushioning for a more propriocentric running experience. CO designed a complete ID system, as well as this stunning Launch Kit to entice and intrigue key retailers.”
Archive for the ‘packaging’ category
London-based Sabotage PKG has created the packaging for the latest addition to the Hugo Boss Orange range, the Fit Plus Liner fashion sock. This collection is considered as a fashion rather than a sports accessory and the packaging design is aimed at showing the consumer the sock is engineered to stay fitted to the foot rather than slip into the shoe.
Reflecting the Levi’s® store interior that is texturally rich, with a premium palette of materials, we created in-store packaging with a handcrafted feel. Carrier bags and gift wrapping were developed using raw materials, an embossed logo, handwritten lettering and simple black and white photography.
“Given that the established brands in the beauty industry invest billions (with a ‘b’) on product and brand advertising, we were tasked with launching a new concept in urban, modern and time-sensitive beauty treatments. Gee Beauty is the result of experience combined with irreverance and a best-of-class lineup of products and services.”
“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”
An innovative package design from Hydro74. Jason Murphy of the Nike Football did a special project of a pair of shoes in a custom box for LaDainian Tomlinson, who is one of the top Running Backs in the NFL and a key player for the San Diego Chargers. This show, box & book were presented to LT at the Nike Campus & was well recieved. What amazing crafted package.