Archive for the ‘packaging’ category

HUGO BOSS Package Redesign by Wendy Shapiro

July 21st, 2011

HUGO BOSS approached my package design class with the challenge of redesigning the packaging for their Men’s XXL Boxer Brief underwear. The main objectives were to reduce the depth of the current box by switching to a soft package, and maintaining the current width of the box so that the new packages could still fit into the existing display drawers. The new package could not exceed current production costs.

Kjaer Weis Makeup by Marc Atlan

July 14th, 2011

“The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes. The compacts are shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes.

NUTS & CO. by Groundfloor

July 12th, 2011

NUTS & CO. is a premium purveyor of Middle Eastern delicatessen.
The brand identity and packaging were designed to reflect the origins of the products in a contemporary and sophisticated style. In early 2011 the first store in Geneva opened to much acclaim.

Adjust-A-Button from Bristols6

July 12th, 2011

A fun, vintage, professional folding package design for a high end jean button that loosens or tightens waistbands for bristols6.

Voyage d`Hermes Hermes for women and men

July 11th, 2011

Voyage d`Hermes is a unisex fragrance presented in 2010 and it arrives on the market in March. Perfumer of this edition is Jean-Claude Ellena. The fragrance is available as 35ml, 100ml and 125ml edt. This composition has accentuated aromas of fresh wood and musk.

Fifthrequisite Jeans design by Son King

July 7th, 2011

Fifthrequisite has been born to fulfill the desire of human needs. After all, no matter what color, nationality, gender or religion, we all live to EAT, DRINK, SLEEP, and have SEX. We aim to show the power of denim which has been created with the finest quality, from thread to artisan. Our denim allows you to show your personality, and live your dreams – FIF

Rock Arsenal T-shirt package by Ann Leushina

July 6th, 2011

RockArsenal is leading Russian shop for undergrounds. Besides musical instruments, rare records and jewelry it sells tonns of t-shirts. The goal was to invent a new aesthetic and transfer it into firm logo and package to draw a new grown-up and payable customers.

Diesel ‘Fuel for Life’ Limited Edition Fragrances

July 5th, 2011

Diesel just released a limited-edition ‘Fuel for Life’ set of fragrances for men and women just in time for the holidays, and they only run until December 31, 2007 so you better act quick! The women’s chain is especially cool – it’s essentially a piece of jewelery with a hidden, refillable mini-fragrance bottle inside for little touchups on the go.

DIOR, burned wood chic concept by Dzmitry Samal

July 4th, 2011

“DIOR, burned wood chic”, The concept bottle of men’s fragrance for Dior, realized with using of semi-burned wood, covered with resin to protect and to boost structure. The combination between the texture of burned wood, shinny metal and transparency of the glass create very rich and unexpectable mix, which underline the value and positioning of the brand.

Betty Barclay CHIC design by Interbrand Hamburg

July 1st, 2011

As one of the leading international ladies wear companies, the Betty Barclay brand stands for high quality, modernity, superiority and authority – a lifestyle that combines business and pleasure. These characteristics are reflected in the brand and packaging design created for the new Betty Barclay fragrance.

Nike Vapor Strobe Eyewear by James Owen

July 1st, 2011

James Owen Design and Nike teamed up to create fresh new packaging and eyewear cases for the Nike Vapor Strobe Eyewear product. We love the continuity of the design from the product design, the case, and the packaging design, the used of the green and black on every element (even a tiny hint of it on the case).

The Hustler redesign by Joy Lin

June 29th, 2011

Today, Hustler has a reputation for being one of the most explicit companies in the sex industry. It is viewed by many as hardcore and freaky, which greatly narrows Hustler’s audience. While competitors like Penthouse and Pleasure Chest have shifted to clean and modern looks, Hustler still holds onto its blatantly raunchy brand.

Puma Turf skin-care design by Kristin Agnarsdottir

June 28th, 2011

Students were instructed to conceptualize a cohesive skin-care line for an existing brand currently not on the skin-care market. Furthermore students were to be mindful of the chosen brand’s target-audience, presence and over-all aesthetics.

Concepts x Nike SB Dunk Blue Lobster by Creative Pilot

June 27th, 2011

This time around, it’s dangerous! The “Blue Lobster” is a dangerous sub-breed of violent crustaceans that have been wrecking havoc on the otherwise tranquil waters of New England. Priced at $250.00 usd, the actual Blue Lobster sneaker will be bagged, tagged and sealed in a HAZMAT foam container.

DC Rob Dyrdek RD1 Limited Edition

June 24th, 2011

The packaging for Rob Dyrdek’s new limited edition shoe with DC is a beautiful example of the package complimenting the product.

Excellent Christian Dior design

June 21st, 2011

Excellent Christian Dior design

Society27 Sneakers

June 20th, 2011

“We are few lively minds, with strong roots and bright look for the future. This is our effort to create a new form of product-based multinational community. The Society27 idea is to be in constant metamorphosis and create one coherent group of like-minded people, through the things we create.”

Houdini Sportswear packaging by Propeller

June 19th, 2011

Houdini develops sportswear that offers comfort regardless of the weather or level of exertion. Their products include base-layer clothing like micro-fiber undershirts and boxers, T-shirts and insulating long johns. What they needed from Propeller was packaging that would communicate their values and make them stand out in stores.

CK One & CK Be “we are one” Bottle MP3 Players

June 18th, 2011

As a fragrance alone, CK One would probably not be a something we would feature here, but Calvin Klein re-packaged the product into an interesting casement. As part of the CK “We are One” campaign beginning this March, you will be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of “music as the universal language.” We couldn’t agree more.

Levi’s 501 Fragrance by Qubic New York

June 18th, 2011

Qubic New York was commissioned to concept and design a new fragrance for Levi’s Strauss. Currently still in the connecting phase, the concept and bottle have been well received.