Archive for the ‘branding’ category

Jenny Kim Milli Shoe Box

May 24th, 2011

The name Milli is short for “Millimeteres,” the unit that measures the size of bullets. It is also short for “millisecond,” which is often the margin of victory in a foot race. The shoe is placed indside a bullet-shaped box, a symbol of power and speed.

Dsquared2 He Wood

May 24th, 2011

“Known for dressing the hottest artists and celebrities, designers Dean and Dan Caten are the driving force behind the uber-hip design house Dsquared². As twin brothers with the same vision, this talented duo strives to design cutting-edge pieces that make a statement on and off the runway. Their signature scents, however, take on a totally different approach.

To Bag or Not to Bag

May 23rd, 2011

The 60 Bag biodegrades in 60 days. The bag is made of flax-viscose non-woven fabric and was developed and manufactured in Poland. The flax-Viscose fabric is produced with flax fiber industrial waste, which means it doesn’t exploit any natural resources and requires minimal energy during its production. In January this year 60Bag was honoured with the Green Dot Award.