Archive for the ‘branding’ category

Hanes Mens Underwear by Ji Yong Park

July 28th, 2011

The goal was to repackage Hanes mens underwear by creating a sub-brand called, MENS, attempting to end men’s shameful and awkward underwear shopping experience and even rebrand men’s underwear shopping as an accessorized and a complementary necessity.

New visual identity for Isem by Mattia Castiglioni

July 27th, 2011

ISEM is the Italian market leader for luxury packaging in cosmetics and perfumery. Established in 1949, in 2011 the company started a new chapter in its history, repositioning itself in national and foreign markets with new goals and a new corporate image.

Witty imagery for Bulldog’s 20th anniversary

July 26th, 2011

Bulldog design company released a funny T-shirt dor their 20th anniversary.

Belmondo Skincare branding, packaging, typography by David Arias

July 25th, 2011

Belmondo is Italian for “beautiful world.” Created by Daniela Belmondo, a local esthetician who believes that beautiful skin comes from products derived from the earth’s pure and restorative ingredients. Belmondo organic skin care is designed around the daily rituals of caring for yourself. Belmondo Skincare branding, packaging, typography by David Arias

NIKE House of Hoops Rotterdam illustration, murals by COOEE. GRAPHIC DESIGN

July 22nd, 2011

Athlete murals (illustrations) for Nike’s concept store the ‘HOUSE OF HOOPS’ in Rotterdam. All illustrations are built out of isometric (3d) pixels.

HUGO BOSS Package Redesign by Wendy Shapiro

July 21st, 2011

HUGO BOSS approached my package design class with the challenge of redesigning the packaging for their Men’s XXL Boxer Brief underwear. The main objectives were to reduce the depth of the current box by switching to a soft package, and maintaining the current width of the box so that the new packages could still fit into the existing display drawers. The new package could not exceed current production costs.

Marvin Sports identity by Kurppa Hosk

July 20th, 2011

Marwin is the young, sporty sub-brand of our client JC. Kurppa Hosk has developed the visual identity, label system and various other applications for the brand.

Design Museum x State of the Obvious by Mash Creative

July 19th, 2011

At S/O/T/O we design and produce products which not only look good but also have a useful function. The exclusive Design Museum collection consists of iPhone 3 & 4 and iPad 1 & 2 GelaSkins, Staedtler Marker Pens, USB Sticks, Travel Card Wallets and Keyrings.

Teixidors brand identity by Cla Se

July 18th, 2011

A project for a very special cooperative, winner of the National Award for Craftwork 2008, that is committed to the legitimacy of being different. The refined simplicity of the products provided the inspiration for our approach to the design. Clear forms, warm and simple colours and a very clean and fine typeface. The logotype, formed of an underscored x shape which refers to the basic component of weaving and also accents the most notable letter in the company’s name.

Kjaer Weis Makeup by Marc Atlan

July 14th, 2011

“The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes. The compacts are shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes.

Unit Portables design by Kurppa Hosk

July 13th, 2011

Unit Portables is a new brand with the mission is to fill the gap between boring computer bags and snobbish fashion notebook bags. The beautiful thing however, is that Unit Portables fills both functional needs, as well as being really good looking – to an affordable price. Kurppa Hosk has developed the brand, the visual identity, the digital applications and the actual product design.

NUTS & CO. by Groundfloor

July 12th, 2011

NUTS & CO. is a premium purveyor of Middle Eastern delicatessen.
The brand identity and packaging were designed to reflect the origins of the products in a contemporary and sophisticated style. In early 2011 the first store in Geneva opened to much acclaim.

Adjust-A-Button from Bristols6

July 12th, 2011

A fun, vintage, professional folding package design for a high end jean button that loosens or tightens waistbands for bristols6.

Emma Hedlund brand identity by Elin Svensson

July 11th, 2011

Overall concept and brand identity for fashion designer Emma Hedlund, including a lookbook, invites, business cards, a promotional poster and hangtags.

Voyage d`Hermes Hermes for women and men

July 11th, 2011

Voyage d`Hermes is a unisex fragrance presented in 2010 and it arrives on the market in March. Perfumer of this edition is Jean-Claude Ellena. The fragrance is available as 35ml, 100ml and 125ml edt. This composition has accentuated aromas of fresh wood and musk.

Marmalade TOAST brand identity by &Larry

July 10th, 2011

A fresh new identity for an upmarket gourmet café from The Marmalade Group. Previously known as ‘Toast’, the café’s brandmark has been refreshed to include ‘Marmalade’ as a headline and co-branding element.

Fifthrequisite Jeans design by Son King

July 7th, 2011

Fifthrequisite has been born to fulfill the desire of human needs. After all, no matter what color, nationality, gender or religion, we all live to EAT, DRINK, SLEEP, and have SEX. We aim to show the power of denim which has been created with the finest quality, from thread to artisan. Our denim allows you to show your personality, and live your dreams – FIF

Rock Arsenal T-shirt package by Ann Leushina

July 6th, 2011

RockArsenal is leading Russian shop for undergrounds. Besides musical instruments, rare records and jewelry it sells tonns of t-shirts. The goal was to invent a new aesthetic and transfer it into firm logo and package to draw a new grown-up and payable customers.

Diesel ‘Fuel for Life’ Limited Edition Fragrances

July 5th, 2011

Diesel just released a limited-edition ‘Fuel for Life’ set of fragrances for men and women just in time for the holidays, and they only run until December 31, 2007 so you better act quick! The women’s chain is especially cool – it’s essentially a piece of jewelery with a hidden, refillable mini-fragrance bottle inside for little touchups on the go.