Archive for the ‘exhibit design’ category
This year the Scion space was relocated to the North Hall alongside Subaru, Fiat, Mitusbishi and Mini. This provided an incredible opportunity to reimage every aspect of Scion’s show experience – the architecture, the media, the displays, and how they all work together to create a memorable and engaging visitor experience.
The interventions, titled ‘Ruup’, span three meters in diameter, offering those seated and lying within ample space for reading or resting. Additionally, the conical shapes offer potential shelter for a wanderer or modest hiker to spend the night, as well as provide a platform for outdoor classrooms, small-scale cultural events and concerts.
The museum is set within the rock of the mountain’s peak, in order to create a very particular visitor experience where visitors descend into the mountain’s dark interior to then exit onto a six-meter terrace hanging over the valley, offering spectacular views of the Dolomites and other surrounding mountains.