The decision to make large panels with decorative finishes, and support them by three large walls is aimed to invite the visitor to touch and pull over different surfaces and materials, involving them in the Novacolor stand dynamism.
Archive for the ‘trade fairs’ category
The organization of the fair asked A&B Project to design a space for hall 6 where visitors are welcomed at Brussels by Night and can enjoy a drink in an atmospheric and cozy place. Inspired by architectural elements, the bar and reception area are constructed with angled wooden slats, creating different shapes of surfaces, yet form an open and dynamic whole. Some surfaces are closed with semi-transparent canvas, creating privacy for the visitors.
The structure seems to revolve around the centre of the stand. This “hub” becomes the natural location for the reception area and event space. Indeed, characterised by the apparent weightlessness of the large panels that give the stand its free sense of form, this central space feels like a sort of contemporary agora.
A great attention has been paid to the bar area, with hand-made decorations and soft, precious furniture that encourage visitors to take a break from the show, enhancing the idea of hospitality. The graphic palette, simply played on the tones of black and off-white, guarantees the highest emphasis to the product design.
The project of the Milan-based architecture studio consists of two big side walls with a series of settings, spaces and situations strictly connected to the working environment: from the meeting room to the break-out area, from the conference room to the company restaurant without forgetting the waiting areas.