PANORAMA Berlin 2015 Winter – GABBA
Archive for the ‘trade fairs’ category
Retail Design Expo, the exciting new event for the retail design, visual merchandising and branding industry has revealed the first batch of speakers for the conference programme in its Retail Design Theatres, where visitors will have the unique opportunity to hear from some of Europe’s leading retailers, designers and architects – all for FREE!
In some windows feathers swirled like autumn leaves, in others – they gently fell down at the ground. Window dressings were coupled with the images on the demonstration monitors. Jewelry in the presentation windows looked in their “best light”. Regarding the autumn theme, we proposed decorative panels made of acrylic with internal illumination.
Angled toward the main entrance, two juxtaposed forms create a focal point for three featured Siemens products. The dominant form, an open forced-perspective frame wraps around and creates a defined stage for the equipment, while the second intersecting form creates a presentation space using a seamless LED screen as a backdrop.
The exteriors of the show-room are made of a continuous three-sided coated perimeter, raised above the platform, in which marmi, pietre and resine are interchanged. The wall system is used to create a higher belt line to filter the natural light and lighten the overall composition of the matters on display.