The concept was fabricated to recreate the scene of a picnic in an enchanted forest atmosphere, the careful layering of the bands informed by weeping willow trees, forming an intimate, sanctuary-like space within the expansive exhibition hall.
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LIU•JO is an Italian company, born and developed in the mid 1990s in the most important knitwear district of the country. The company evolved over time and devoted two total look lines, LIU•JO and LIU•JO JEANS, embellished with their original accessories and shoes, to a fashion-conscious woman consumer.
The stand was specifically designed to have a curved feature that they wanted to be lit up with the company’s specific shade of pink. The curved feature was made out of a frosted acrylic that would let the light through to give an effect but would also diffuse the light source so no hotspots would be created by the LED’s.