VAVE developed a 125 meter long communication banner for the fair presentation of Villeroy & Boch at ISH, 2015. A large and overarching gesture, which embraces the entire booth with its extensive 1400 square meters.
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The visitor is inside the tiled displays admiring decorations and details in big arrangements. A sense of luxurious wideness embraces him during the visit. The whole space is isolated from the outside through perforated panels recalling privacy and exclusivity, both representative of a specific marketplace idea.