The most striking piece arguably is a colourful fur tree by renowned Japanese floral artist Makoto Azuma that’s suspended like a chandelier from the ceiling near the entrance, and which is a renewed collab since the much-publicized launch of the Fendi Pop-up store also in the Ginza neighbourhood one-and-a-half years ago.
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Following the opening of its first store at Cidade Jardim mall in São Paulo four years ago, revived Italian fashion house Valentino has opened a second boutique at Jk Iguatemi, a rivalling luxury mall situated only a stone’s throw away across the Pinheiros river.
Marsèll Paradise Milano, as it’s officially called, is spread over two floors, and features a clean and contemporary interior that befits the hangar-like structure it occupies. There’s a coherence and balance in the choice of materials and colours, and the choice of structly functional furnishings adds to the orderly and restrained aesthetic.