As part of a complete brand overhaul, Reis were briefed to develop a new retail design concept to position Wax & Go as a premium brand within the express beauty market and to offer a complementary store design for their own branded range of retail product.
Archive for the ‘beauty & health’ category
The modules are available in several variants based on the size of the 70×70 cm projection. They can be combined and arranged freely. The off-white harmonizes with natural oak veneer parts of the modules. The combination of these two colours creates a composition suitable for rhythmically spaced bottles and vials with a minimalist design.
The main underlying idea of the project is to produce separate spaces with different functions which are at the same time parts of a whole structure in the form of boxes in two colors which differentiates the dirty and clean spaces. This boxes are closed or semi-closed without any acoustic or olfactory disturbances. The customer will have enough room to experience a private catwalk.
As a passionate admirer of Paulin’s work, the cosmetics brand’s internal architect Jean-Philippe Bonnefoi formed a relationship with the French Design Company, and this eventually led to creation of this space. Aesop Facial Appointments comprises of three rooms, all furnished with specially selected pieces designed by Paulin, Paulin, Paulin, and aims to offer soothing getaway from the city’s hustle and bustle.