MG2 partnered with Seattle Chocolates to make this vision a reality, leading to a new retail space, a tasting room and a classroom for visitor’s in-depth chocolate education. The resulting tour takes customers down a bright magenta walkway on a behind-the-scenes tour of how the product is made, sorted and packaged.
Archive for the ‘chocolate & sweets’ category
Surrounded by a large park which serves as a place of recreation and relaxation for local residents, and a facility for environmental education, this was a project to renovate a warehouse, more than 50 years old, into the first overseas outpost of Dandelion Chocolate, San Francisco’s premier “bean-to-bar” chocolate maker.
The project is monochromatic in tones of chocolate and black, with some of the brand’s more vibrant colors incorporated into the visual communication. To speak to chocolate lovers in a more direct fashion, the kiosk was decorated with images of their range of products along with sentences that invite the client to indulge.
Bird cages, wall mounted chairs, a bicycle, baskets, and glass bowl like decorative lighting and a kids’ toy streetscape and a chocolate bar like ceiling add the brand proprietary emotive touch to the store environment. Messaging across the store help add emotive and meaningful conversations in the environment.
Clearly sequenced, the hundred and eighty square meters are subtly divided, as is often the case with Patchi stores, into separate universes: from an area with presentation boxes and countless other precious containers to the reception area, materialized by a copper desk with natural contours to the chocolate counter with its signature ebony walls.