In order to showcase the brand and all its unique selling points, Prop Studios created a truly unique window scheme with the brand’s ‘future retro’ aesthetic concept at the forefront.
Archive for the ‘cosmetics’ category
Every detail counts, from the floor tiles, parquet flooring and plants to the large wooden table and sun-filled conservatory. The space is soft and joyous, calm and invigorating, singular and plural and colourful: a place where visitors can either whisper or speak out their minds and take in their surroundings by looking, feeling and touching the products.
Threads are droopily suspended across the back wall and front window of the store, mimicking the form of a hammock. Mexican studio Taller Tornel handcrafted the sink and cash desk from concrete, leaving a ribbed finish. Meanwhile, products are displayed on driftwood-like tables, as well as wall-mounted shelves.
The hub of the store is the Scent Discovery Bar, which was designed to invite and engage customers into the well-being experience, by enabling them to discover their main underlying wellbeing need – Sleep, Stress, Energy or Mood Boosting. Finished in a white-washed ply with copper framework, this elegant focal point encourages interaction and increases dwell time.
The focal point of the space is a centrally positioned stainless steel counter, also painted in a blue shade, and which functions as point-of-sale and is fitted with two demonstration sinks. Suspended above, and fixed with lamps, an architectonic network of interconnected pipes delivers water to the sinks. The new Aesop boutique carries the brand’s full range of skin, body, and hair care products.
Local design studio einszu33 soberly mixed materials and untamed textures to generate a simultaneous feeling of balance and tension: a rough concrete ceiling and screed floor find their counterpoint in polished, pale surfaces, brass floor inlays and fixtures, upholstered wooden cabinets and a textile wall in a blushing hue.
The design incorporates an eclectic mix of tactile materials including a reclaimed indian hand carved arch, rusted corten steel panels, concrete wall finishes, vintage brass mesh detailing and the iconic 4 metre long tree-trunk feature table made from a single sheet of sustainably sourced English chestnut to create a sophisticated, understated Eco-Luxe style.
The first Ghawali store opened its doors in Dubai Festival City on 26th August, followed by a second store in City Walk in September; with three Ghawali stores also opened in Riyadh and Jeddah. This is only the beginning as the Chalhoub Group plans on expanding Ghawali to the entire region within the next five years.