Local design studio einszu33 soberly mixed materials and untamed textures to generate a simultaneous feeling of balance and tension: a rough concrete ceiling and screed floor find their counterpoint in polished, pale surfaces, brass floor inlays and fixtures, upholstered wooden cabinets and a textile wall in a blushing hue.
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The design incorporates an eclectic mix of tactile materials including a reclaimed indian hand carved arch, rusted corten steel panels, concrete wall finishes, vintage brass mesh detailing and the iconic 4 metre long tree-trunk feature table made from a single sheet of sustainably sourced English chestnut to create a sophisticated, understated Eco-Luxe style.
The first Ghawali store opened its doors in Dubai Festival City on 26th August, followed by a second store in City Walk in September; with three Ghawali stores also opened in Riyadh and Jeddah. This is only the beginning as the Chalhoub Group plans on expanding Ghawali to the entire region within the next five years.
Each interior follows a color coded scheme, which dictates the overall scheme of the layout, forming a unified identity across each store. The studio noted the existing environment of each location, developing a unique scheme that would respond to the demographic population and needs of the target group.