Led by the core values of Experimental, Contemporary, Innovative and Engaging, this three-floor store inspires shoppers. The navigation has a highly tactile, premium appeal, taking inspiration from art exhibitions, origami patterns and wellbeing elements such as natural foliage.
Archive for the ‘department store’ category
At 11,000 sqm. spread over six floors, the latest Isetan the Japan store is massive, and contrary to the smaller first venue in Paris, it’s not only able to present a wide variety of coveted Japanese merchandise, but also extensive collections. Each of the floors is themed, featuring a specific product range and unique settings.
To allow tech-savvy consumers to relate personally to its products, Siam Discovery introduced a special smartphone app that divulges details such a brand’s backstory. The app uses location-based services to notify users of the latest offerings and discounts as they approach an area of interest; these features are estimated to increase purchases by up to 45 per cent.
And as usual with each of the store’s changeovers, there’s a lot of novelties to take in, be it new Comme des Garçons collections, new brands or new settings. Upon entering the ground floor shoppers stumble upon a newly installed Comme des Garçons installation in the event space which presents five key pieces from its A/W 2016 women’s collection.