The two shops, a ground floor and first floor, now become a single space module with individual subsections: mobile devices and their accessories on the ground floor, gaming and gadgets on the first floor. The ground floor hosts exhibition of products, while the first floor creates a comfortable and familiar space for gaming testing.
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Joints between light boxes that span across the ceilings follow the white steel beams. The signature chunky oak wood tables below are also oriented to echo these lines. Features include a large 6K video screen for product demos and entertainment, and cube seats that can be moved around during workshops and presentations.
The products are displayed across two floors linked by a glowing backlit white glass stair. The upper floor is set back to provide a double-height entrance space, while the mezzanine incorporates a glazed balustrade balanced on a sharp chamfered soffit — allowing visual connections from the first floor across to Oxford street and Selfridges.