Archive for the ‘eyewear’ category

SONO-OPTICA by Marketing-Jazz, Madrid

November 24th, 2011

Creativity and integrated design for the first optical and auditory centre from a Japanese brand. Elegant, daring and unique with a touch of Zen is how we chose to create this optical and auditory centre in Madrid. From the logo to the slogan, the furniture, the graphics and window displays.

Optical store by Sousa Santos Arquitectos Architecture, Lisbon

October 27th, 2011

The main idea developed itself centred in the need to extend the exhibition to the whole area of the space. Since the space was big, and the protagonists of the exhibition are small, we were drived to design an exhibition device that could be extended in the whole surface of the walls.

Eye Candy eyewear shop by Creneau International, Belgium

September 30th, 2011

Never seen before… It takes no clairvoyant to see that most opticians are a sight for sore eyes. So when we were asked to come up with a concept for a glasses shop, we had a clear vision on what we didn’t want it to look like. Luckily, the people from Eye Candy shared this vision and trusted us blindly.

Freudenhaus Eyewear Store by Aigner Architecture, Munich

August 15th, 2011

The freudenhaus eyeglasses follow an idea of the simplicity and high quality of materials. A timeless essenz from clear lines, simple forms and high-quality materials. The interior decoration of the eyeglass shop reflects the mark example in convincing form.

Hofstede Optiek by Alexander Nowotny, The Hague

July 5th, 2011

Very exciting and experimental approaches to shop design can be observed at opticians as of late. Glasses and sunglasses are fashion accessories today. All opticians carry a big line of designer brands, and through individual, imaginative shop design increasingly are creating a unique selling proposition.

Eyewear from the Beginning to the Future, Grand Central Terminal, New York City (A.R.E Awards)

July 1st, 2011

Designers of this unique eyewear display set up to rethink the glass display case “as a fractured but still iconic and representative model of movement and connection in urban spaces.” A large, abstracted convex glass lens was cut by a series of vectors connecting various architectural and programmatic elements in Vanderbilt Hall.

Kirk Originals Eyewear – London Flagship

June 16th, 2011

London-based Campaign designed the pared-down, dramatic retail environment of the 66 square-meter boutique. The black-and-white color palette, only one eyewear wall with 187 “heads” for frames, and practically no furnishings ensure that customers will focus on the eyewear, not the trappings. Eye examinations and fitting take place in the basement, away from the main display space. Large graphics of winking eyes in the window speak the same, clear language leaving no doubt about what they sell.

Opticshop by Darch , Kifissia

May 6th, 2011

Transparency, semi-transparency, opaque and reflection are the main design characteristics incorporated in the design of the Laskaris Optics shop. The inspiration was drawn from the nature of the eye. These characteristics are spaciously represented by the use of curved forms and curvilinear shapes in the design of objects as tables, service counters and display cases.

Mykita, Berlin

April 12th, 2011


Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger founded the Mykita brand in 2003. The firm started designing and producing out of a former daycare centre (which are locally known as ‘kita’s’) in Berlin. Mykita eyewear collections are characterized by the firm’s ongoing search for intelligent technical solutions, as well as its creative use of modern materials and its experience in eyewear design. All frames are handmade in the berlin workshop and distributed throughout the world to high-end opticians, boutiques and department stores.