Occupying 70 sqm. [754 sq.ft.] set across the first and second floors of a modern midrise building, the setting concocted by creative director Jonny Johansson includes stainless steel cubes, clothing racks in a golden hue, and mirror displays, all tied in by wall-to-wall fluffy blue carpeting.
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Browne collaborated with Milanese practice Asa Studio Albanese on the interior design, and similarly to his previously opened stores across the planet, it flaunts a mid-century office-inspired aesthetic that’s captured by walls covered in shiny grey marble, terrazzo floors, and last but not least, window blinds.
Being a historic, listed building, much of the interior had to be retained, and the Yoshioka’s challenge was to find a way to fuse the structure’s original elements with the modern retail design aesthetic of Issey Miyake, and if you ask us, the result is quite brilliant. The walls have been stuccoed to perfection, and dipped in a timeless off-white hue, offering a beautiful contrast with the original vaulted ceilings and the newly-laid stone floors.
The rhythm of rectangular modules is formed by an orthogonal metal structure, while the texture of the façade is a screen inspired by a reinterpretation of the traditional wrought iron railings of Polanco. The screen generates a series of rectangular niches that are randomly repeated within the orthogonal mesh.