Jacqueline store by STUDIO PLP, Hanoi – Vietnam
Archive for the ‘fashion’ category
Materials such as steel, brass, velvet or natural stones such as onyx are present in a space that has been configured through different stagings. In addition, through the itinerary, it is possible to find elements such as cordoned areas, that –in the same way that happens in large museums- emulate the presence of important art treasures.
A dramatic cross-tile floor pattern, based on similar patterns used widely across the city’s public and private spaces, defines key circulation routes throughout, and flips on its side to provide the store’s central focal point – a six-story-high tile-patterned wall which soars through the building’s central atrium.
Following the opening of its first store at Cidade Jardim mall in São Paulo four years ago, revived Italian fashion house Valentino has opened a second boutique at Jk Iguatemi, a rivalling luxury mall situated only a stone’s throw away across the Pinheiros river.
The famous Italian luxury brand is doubly linked to Japan. First, the precious denim Kurabo of which Cohen’s jeans are made comes from Japan. Secondly, the most fundamental among the brand’s values are deeply rooted in the Japanese culture too: simplicity, high quality, and greatest attention to detail.
Since the < Hermès Gion-mise> is a temporal store for a limited period, we proposed the design using “kigumi” technique, so that the furniture and fixture can be reused at other locations in different forms after this temporal store is closed. The shop, mainly the central area surrounded by the furniture and fixture, is designed as the space to hold various events on a regular basis.