The space was conceived by designer Pedro Silva through his collaboration with Chilean Brand Nalca Shoes. Based on three axes of interdependent action, Espacio Colaborativo Nalca offers guidelines of production suggested by the space’s three architectural programs. These programs include a commercial platform, creative lab and exhibition gallery.
Archive for the ‘fashion’ category
The resulting concept respected both the local area and unique space as well as the identity of Matches and the premium brands it stocks. Reclaimed timber flooring, raw steel tube fixtures and striking Barrisol-style lighting create an environment that’s visually inspiring yet commercially practical.
Two golden and continuous horizontal bands along the walls define the perspective lines. They suggest a clear path to follow and separate the volumes. The shelves draw two steady contours without interruption along the walls, at times changing height to enliven the display. Traditional clothes-hanger bars are substituted with single brushed brass square loops that emphasize the importance of each garment, making it stand out along the walls and spotlighting its uniqueness.
Inspired by a TV studio, the space delivers a dynamic live stream of of-the-moment content, fashion and inspiration. It captures the Snapchat generation’s short attention span and desire for the new, with a constantly changing space, bursting with “jaw-to-the-floor” shareable moments, stage sets and real-time digital displays, where co-created brand content comes to life.
The interior setting, once again created by local practice Akin Creative, is modern and follows clean lines inspired by 1950s modernism. Captured by a simple palette of timber and concrete, and paired with custom-made light fixtures and curated photographic artworks, it’s a welcoming open space that fuses the dynamics of retail with those a meeting place for likeminded spirits.
At 11,000 sqm. spread over six floors, the latest Isetan the Japan store is massive, and contrary to the smaller first venue in Paris, it’s not only able to present a wide variety of coveted Japanese merchandise, but also extensive collections. Each of the floors is themed, featuring a specific product range and unique settings.
The brand image intends to move away from the historical style of the building. Therefore walls and ceiling blur boundaries to create an unlinked proposal from its shell. At the entrance, a backlit polycarbonate wall contrasts sharply with the granite facade, generating a rift between exterior and interior and also providing guidance for the customer.