A collaboration between an award-winning designer and two innovative ice cream entrepreneurs has redrawn the ice cream map of Vienna, Austria. Ice cream lovers are leaving the city centre for the up and coming, vibrant 7th District where the Veganista ice cream parlor is offering artisan, fresh, honest, all natural and vegan ice cream.
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The owners put a big emphasis on organic products and sustainability. Their frozen yoghurt is made of organic yoghurt and organic milk, most of the cereals are also organic and the bread for the Haps is organic as well. They use renewable energy for the electricity and organic cotton for the staff uniforms.
It was important that both the interior and graphics reflecting her world. The column in the middle of the room has been “straw” around which sucks up all the flavors, strawberry, chocolate, pistachio, mango etc. The flavors splashed on the ceiling like a fountain, and all children must help Eskimonika to eat up ice before it melts runs down the walls.
The re-design of the EFA’s frozen yogurt store is defined by dichotomy, finding the climax in their connections. This dichotomy consist of the contra posts brand’s history to its re-launch, history and tradition contra future and generation change as well as the old product “EFA Eiskrem” getting replaced by sustainable and healthy “EFA’s frozen yogurt”.
Baker Architecture + Design were tasked with developing the brand identity, including logo design and demographic targeting, in addition to full architectural services for a new startup in Albuquerque called Olo Yogurt Studio. Despite the small scale and limited budget, they recognized that many people will interact with this space and opportunities for architectural experimentation were as available here as anywhere.
The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism. At the same time, copy and color palette make it feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel fashionable and unexpected in the category.