The store offers a first class brand experience where the products take center stage. The consumer experience is key to Stokke® and we want our flagship stores to be the ultimate brand manifesto offering a superior brand experience and product selection.
The store is organised into ‘worlds’ based around key customer shopping missions, beginning with ‘Baby Fashion’ – a welcoming, eclectic fashion boutique featuring a beautiful reclaimed wood floor and found furniture pieces.
The material and colour concept sets the stage perfectly for the friendly and colourful assortment of products. Shelves of solid spruce, brushed and oiled, harmonise beautifully with the grey painted walls.
A pure simple house shape is widely used on POP, fixtures and feature walls to suggest the concept of “home”. Because children are highly sensitive to number, the different single numbers are printed on several obvious places to enhance the spatial order of zoning.
Illustrations around the space blend fantasy with reality, weaving surreal stories children and adults can enjoy in equal measure, while still engaging them in fun and thoughtful ways. The colour coded zones meanwhile make it quicker to locate what you need.