Starring The Bar Bar where to taste the fine distillate and know from near the world Johnnie Walker Blue label thanks to the advice of the bartender and an interactive guide that allows the public to find out the tricks of style and mixing of the precious spirit.
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The design also creates a gallery-like space; a ribbon of display forms a linear band throughout the space, attracting attention and allowing customers to easily navigate the space and view products in an ergonomic manner. Coupled with distinct, informational signage, the customer is better educated about the product and more able to make an informed and enjoyable buying decision.
Across all three rooms, timber, copper and glass have been carefully interplayed to ensure a contemporary styling that still gave a nod to tradition, referencing the heritage of the products sold. The latest display technology has been used throughout the store, with tablets to inform and educate customers about their choices.