We developed a multi-functional space where entrepreneurs can work, network, learn and do business. It is the first visual and physical expression of the transformation that Makro is going through.
Archive for the ‘other stores’ category
Through a 60 minutes innovative and interactive “time tunnel” journey enriched by multi- media exhibits, demonstrations, audio and visual effects, participants are inspired and to create cognitive and affectionate enlightenment in understanding the life journey, in accepting being old and treasure time, in building empathy and respect elderly in the society.
The soft tone of large oak floorboards laid in a large-scale herringbone pattern goes perfectly with the rough surface of the internal walls treated with a fine-grained, mineral based plaster. The protagonists of the showroom are certainly the Occhio products themselves, displayed on so-called „space-stations“ – representing the Occhio universe.
For this project, Kube was inspired by the only information they had: a humpback whale’s skeleton is hang in Aquarium’s entrance hall and its best view is from inside the store. That being said, the store’s main displays were inspired by the organic curves of the whale’s ribs, giving the space a flowing and light movement, and also allowing a flexibility in the mix of products.