Authentic and social imagery has been used extensively. Positioned carefully alongside relevant products it offers contextual reference, coupled with user-relevant stories bringing the imagery to life.
Archive for the ‘outdoor’ category
Our monochrome colour palette, offset with contrasting textures and finishes has created the perfect dynamic backdrop, for each seasons collections. The calm authority of the new space delivers a flexible and versatile home for the brand, whilst creating an inspirational environment to showcase product stories for visitors and staff.
A simulated riverbed weaves its way through the store from front to back guiding customers to continue exploring the merchandise while offering a functional division between the hunting and outdoor sections. The towering topographic ceiling, created using various layers of custom cut wood panels, anchors the expansive space and presents a stunning first impression upon entry.