The two shops, a ground floor and first floor, now become a single space module with individual subsections: mobile devices and their accessories on the ground floor, gaming and gadgets on the first floor. The ground floor hosts exhibition of products, while the first floor creates a comfortable and familiar space for gaming testing.
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The facade is broken down into into a dozen vertical strips, like ribbons. Each strip supports several facets, alternately orientated upwards or downwards, as if folded. In the central area, these great pleats are made of glass and covered in regularly spaced LED modules, forming a large, animated grid.
The basic tone of the entire cinema hall is set in white. In the height of 9 meters, two huge white rings revolve around the central columns in an interlocking, slanting and hovering style. These rings are up to 5m and 15m in diameter, which sizes are overwhelmingly beyond people’s perception. The smooth connection between the ceiling and columns attains a hazy sort of adjoining definition. Whereas the white aluminum mesh around the space creates a vague visual experience.
The store is made in an existing bungalow in a quaint area in the city of Pune, India instead of opting for a standard retail format on a high street. The aim was to seamlessly blend the retail aspects into a home environment to create a comfortable and positive space that the seniors feel comfortable walking into.
An evolution of the Dubai flagship, an elaborate white hardwood screen, is hand-carved in a tessellated stone coral pattern paying homage to the mathematical complexity and intricacy of Islamic architectural detailing. A careful curation of shoes are tantalising figures against the intricate geometric canvas which unrolls against the back wall.
Boasting a museum-like feel, the flagship is different from traditional retail spaces and intended to inspire people to go out and enjoy the wild through experiential installations. lauckgroup strategically designed each fixture to represent the idea of craft and tell the specific product’s story – by employing raw materials, exposed fastening, acrylics, etc.
The concept for the entrance installation has been designed as a timeless flexible tool for giving the different frequently collections attractive stages throughout the year. Before ZARA selected the beautiful 4.000 sqm space from the thirties and converted it into the ZARA Flagship store in Milan, the building hosted a theatre and later the “Astra” Cinema for many years.
The modules are available in several variants based on the size of the 70×70 cm projection. They can be combined and arranged freely. The off-white harmonizes with natural oak veneer parts of the modules. The combination of these two colours creates a composition suitable for rhythmically spaced bottles and vials with a minimalist design.
The retail space expresses the theme of a luxury resort, boasting a warm atmosphere thanks to the use of natural materials — primarily wood — used throughout. The French-born, Japan-based creative turned to his previous work on the waterfront CABaN café, lounge and terrace, by employing the palettes he used in that build to construct the supporting columns found throughout the lifestyle shop.
The interior store layout is a metaphor for the breaking waves that inspired the angled layout of the fixtures. Fixtures are clustered in stories – much like campfires around which customers gather along the shoreline. A signature deep aqua resin concrete flooring defines the area for the sandbar and customer service.