The Forbo space stands out from the other white, minimalistic showrooms around Clerkenwell in London, with black walls and a strong use of the brand colour blue. An arrangement of staggered lighting is designed to draw the customer through the space, towards the back of the showroom with a sole blue wall boldly framing Forbo’s logo.
Archive for the ‘store design’ category
The project is monochromatic in tones of chocolate and black, with some of the brand’s more vibrant colors incorporated into the visual communication. To speak to chocolate lovers in a more direct fashion, the kiosk was decorated with images of their range of products along with sentences that invite the client to indulge.
The offerings are varied, and seem specifically geared towards a demographic of young professionals, and includes men’s, women’s and children’s apparel, bags, shoes and accessories, furniture items, homeware, beauty products, stationery, electronics, bedding and travel goods. To celebrate the store opening, Muji holds an exhibition of iconic goods in the shopping mall’s atrium space
ARTTA Concept Studio have used the public corridor that runs through the centre and combined it with the surrounding public space with a sculptured ceiling, by using an organic form and a dynamic design to create a pattern that flows throughout to unify the same space and creating a smooth orientation for the customers.