Developed as a prototype store and the first to display the newly developed retail design concept by Plajer & Franz Studio, the PORSCHE DESIGN store-in-store in Stuttgart’s prestigious department store Breuninger perfectly reflects the DNA of the brand. The store design is simple and functional with intelligent detail solutions.
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Dunns is an affordable fashion retailer with more than 250 stores throughout predominantly rural towns in Southern Africa. To create this new identity it was necessary to find Dunns’ key differentials from its competitors, which are: Celebrating and catering for the distinctive curvaceous African figure, whether male or female, whilst not excluding customers with different body types.
Curve stones from the base of the walls, tramlines support freestanding furniture elements and elevated public benches serve as display systems for footwear. A high level of execution, eye for detailing and gloss finishing discern the store from the real street outside and add value to the apparel on sale.
The unique brick & mortar retail presence will combine with distinct digital components to truly reshape the Nike experience through select cities across the world on June 12. Woven through the concept is an inherent interest in connecting the consumer with the vivid and important storytelling that features within much of Nike’s product.