Ukrainian Collection shop by Iurii & Kateryna Tereshchenko, Kiev Boryspil, Terminal D – Ukraine
Archive for the ‘store design’ category
The team wanted to keep the space fairly clean and simple with a limited colour palette. The first idea was to have the ‘Closed loop’, which is such an important part of the H&M Conscious campaign, vinyled onto the floor so visitors could follow this path to navigate through the space. The Shop-Fit was kept minimal with lots of white and a touch of plywood.
The aim was to create an identity that combined the concept of a popup store with Sita Murt’s corporate identity. The project shunned the standard graphics of the world of franchises and instead painted directly onto the walls using a hand-painted typeface in fluorescent ink. Hand-painted sketchbooks with sketches and different messages were also added.
Through the use of natural materials— wood, stone, and vegetation— and a diverse array of textures— cement floors, flat walls, leather and velvet upholstery, glass tiles, brushed metal finishes, and rough stone— a modern, elegant, yet casual atmosphere is created to appeal to people of all ages and backgrounds.