We zoned the windows and pop up space into Lips, Eyes & Face and took our inspiration from the design of the MJ Beauty packaging, creating make up stations from contour compacts and style-eye con 7 palettes.
Archive for the ‘pop-up’ category
The team wanted to keep the space fairly clean and simple with a limited colour palette. The first idea was to have the ‘Closed loop’, which is such an important part of the H&M Conscious campaign, vinyled onto the floor so visitors could follow this path to navigate through the space. The Shop-Fit was kept minimal with lots of white and a touch of plywood.