Arran Aromatics, Scotland’s leading designer, manufacturer and retailer of luxury toiletries and gifts invited Great Brink to create a new pop-up store in Edinburgh’s George Street to help the business attract more attention and to drive forward its growth plan.
Archive for the ‘pop-up’ category
The team wanted to keep the space fairly clean and simple with a limited colour palette. The first idea was to have the ‘Closed loop’, which is such an important part of the H&M Conscious campaign, vinyled onto the floor so visitors could follow this path to navigate through the space. The Shop-Fit was kept minimal with lots of white and a touch of plywood.
The aim was to create an identity that combined the concept of a popup store with Sita Murt’s corporate identity. The project shunned the standard graphics of the world of franchises and instead painted directly onto the walls using a hand-painted typeface in fluorescent ink. Hand-painted sketchbooks with sketches and different messages were also added.