Taking advantage of the doubled height of the space, rectangular boxes are used as a repeating architectural element to unify the two levels of the showroom. This boxlike pattern is distributed throughout the space in various scales and modes.
Archive for the ‘showroom’ category
An immersive pathway that explores the versatility of Cleaf surfaces through the theory of the four elements of Nature: water, air, earth and fire. A multisensory environment in which the visitor can move freely to discover the multiplicity of finishes and decorative papers which interact with each other through the law of the ‘harmony of the elements’.
The space is split into a variety of areas – a reception, waiting area, sales and meeting rooms, an area for sampling and selecting materials, a world of living and a bathroom exhibition. Dirk Hollweg’s design is based on visual perception hierarchies: bright-dark contrasts or graduations in brightness establish a sense of drama, specifically emphasise individual areas in the space and enable these to visually come to the foreground.
The 7,659-square-foot (703-square-metre) floor plate is naturally divided into different areas by the building’s structural grid, which the team used to delineate separating black-framed glass walls and doors. These glazed partitions create rooms within the otherwise open plan, but allow the natural light entering from two sides to permeate.
Natural materials are used to give the space a relaxed feel, combined with Mediterranean-inspired colours. The Barcelona-based brand dials up the connection with its cultural heritage within the space, an olive tree takes pride of place and is encircled by Gaudi-inspired seating for weary shoppers, creating a relaxed space for the customer to discover SEAT.
Would it not be just right to recycle the typical stand, generally an open and strictly corporate showroom, into a traditional but sophisticated Irish Pub acclimatized to the local warmth and colour, while season it all up with the look & feel of the materials, patterns and trends of the greatest actuality when it comes to interior design?
We began by dividing the loft into four distinct sections—a private office, a showroom, a lounge and a custom appointment area—ensuring that each space flowed from one to the other. We then designed and fabricated a bespoke set of furniture, fixtures, lighting and decorative elements to help showcase Grace’s jewelry in a truly one-of-a-kind environment.
On two levels with a total floor area of over 200 square meters, the new “Spazio CEDIT” maintains the same stylistic identity as the Fiorano Modenese showroom, both constructed to an architectural design by Turin firm BRH+. The ground floor is intended to house specific installations which will succeed each other over time, exhibiting the various contents of CEDIT’s experimental design work in unusual ways.