The new showroom is a meeting place designed for interaction, as well as to explore ideas and especially to exhibit the latest design trends. It is intended not only for consumers, but for professionals and opinion leaders as well.
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At the heart of Show Space, the 14-metre Collection Wall presents every paper G . F Smith has created or discovered, spanning every shade in the iconic Colorplan range to the most precious, technologically advanced and unique papers from around the world – sourced everywhere from the Lake District to Japan.
The showroom is the most public of the interior spaces, it was designed to emulate an almost home-like atmosphere, including white display cases for coffee-making equipment, books, and promotional items, The room is defined by a hardwood floor in contrasting natural wood and dark espresso stains, and two narrow white countertops that serve as meeting and display tables.
The attention to details and distinctive features of each product are enhanced by large moving display elements of different kinds that recall the common industrial trolley, a silent and useful object of anonymous design. These modules, whose flame-red wheels and handles become unmistakable and characterising graphic signs, create a harmonious blend of beauty and practicality.