Items are staged as if they were part of a real living room. The showroom is conceived as a welcoming and comfortable environment, where clients are able to experience the atmosphere and the furniture they are about to purchase.
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The Forbo space stands out from the other white, minimalistic showrooms around Clerkenwell in London, with black walls and a strong use of the brand colour blue. An arrangement of staggered lighting is designed to draw the customer through the space, towards the back of the showroom with a sole blue wall boldly framing Forbo’s logo.
The experience center is consist of five areas ,art gallery, drinking area, reading area, life experience area and business negotiation area. In addition to information about real estate and show flat, a variety of art creation about “home” are interspersed in the center, which is achieve the fusion of experience and functionality of each area.
One of the most significant challenges about the project was dealing with a small space and maximizing its utilization for displaying products. All in accordance with the sculptural element in the space center, that is used to display products, as well with the store’s back wall which is glazed with stained glass .
The overall quiet coloration of gray, white and a touch of paint and wood are a flattering environment to all types of products. Extra-large format floor tiles of 100X300 cm help calm down the distracting “visual noise” that is so characteristic to these types of halls – and so does the monochromatic display devices.