Single material and color used throughout 100m² space; the floor and the furniture all cast in the same candy pink resin, so that the space appears to be carved out of a solid, yet apparently liquid, block.
Archive for the ‘showroom’ category
The attention to details and distinctive features of each product are enhanced by large moving display elements of different kinds that recall the common industrial trolley, a silent and useful object of anonymous design. These modules, whose flame-red wheels and handles become unmistakable and characterising graphic signs, create a harmonious blend of beauty and practicality.
The Forbo space stands out from the other white, minimalistic showrooms around Clerkenwell in London, with black walls and a strong use of the brand colour blue. An arrangement of staggered lighting is designed to draw the customer through the space, towards the back of the showroom with a sole blue wall boldly framing Forbo’s logo.