Featuring an inviting, wide-open façade that draws customers over the threshold, the new store design presents Etisalat’s ‘Life: Connected’ as a series of engaging experiences within a warm, sociable environment.
Archive for the ‘telecommunication’ category
Proximity to the customer and straightforward support. For this, we designed a spacious, welcoming spatial concept, arranged along the offerings for home use and on the go. Individually designed areas and surfaces in the branch stores set the scene while incorporating the respective region in a mixture of Tape Art and environment.
The Everything Everywhere flagship store pushed the roll out concept further by focusing on the possibilities of a connected world. The store is broken up into three zones: connected to your home, connected on the go and connected while you play. Each zone includes ‘wow’ products that allow you to do more with your device whether it be a mobile phone, tablet or a laptop.
We developed this concept further and let the store design be inspired by a coffee shop type environment and layout without being too literal. The point of sale is reminiscent of a coffee bar, typical glass fridges got translated into accessory display units and tables and ledges serve as interactive product displays.