On the exterior of the store, this manifests itself in a subtle matt to gloss black, following through to the confident, monochromatic interior.
Archive for the ‘watches’ category
The vision for Time Art is to become a leader in what is progressively becoming a well-defined market for watches and accessories. Inspired by the young, fashion-focused, novelty-seeking and ambitious urban consumers, Time Art was created to remedy the lack of a real place to present branded designer timepieces and accessories in their right environment.
The brief was to create a retail identity and concept store that met with the demand of both Casio Japan and fit the New Zealand market. The store is located in the very heart of Auckland’s CBD and the most Challenging aspect was the size at 15sqm so with this in mind a minimal urban design was decided as the best approach to take.
Upon entering the store the ground floor unfolds in a monotone, spiced up with black and white fixtures and fittings in both high gloss and contrasting matt finishes. Displays are bespoke design solutions made from various materials specific to the showcased watch brand, and have been made using interactive components to heighten the brand experience.