This high-end multifunctional venue facilitates activities like virtual skiing, virtual sports and endurance classes, while placing them in a social setting. Projections on floor and walls create a wide array of simulated environments. During the night the area is turned into a dance club. inSports follows a new trend in Chinese retail where live action and participation becomes an integral part of the retail experience.
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The design incorporates an eclectic mix of tactile materials including a reclaimed indian hand carved arch, rusted corten steel panels, concrete wall finishes, vintage brass mesh detailing and the iconic 4 metre long tree-trunk feature table made from a single sheet of sustainably sourced English chestnut to create a sophisticated, understated Eco-Luxe style.
The materials employed were inspired by retro boxing gyms, which were used without any extensive decorations. Therefore, the materials used were a combination of concrete blocks, subway tiles, steel, and hints of natural wood. Curved glass corners were used to ensure a welcoming and clear route between the entrance, lockers, and main workout area