DesignLSM were commissioned to redesign the interior and brand identity for Queens, helping them to create an all-inclusive leisure destination for families, friends and city workers. The overall concept comprises of 12 stylish bowling lanes, an indoor ice rink, two contemporary bars and the launch of a new F&B offering from famous pop-up restaurateur Jimmy Garcia.
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Dr. Jart+’s first flagship store “Filter Space Seoul” is where essential elements of the healthy beauty such as “water”, “air”, and “light” can be experienced in the most refined form, and it is planned to be the cleanest and comfortable experience space in the environmental pollution which is getting worse every year.
This high-end multifunctional venue facilitates activities like virtual skiing, virtual sports and endurance classes, while placing them in a social setting. Projections on floor and walls create a wide array of simulated environments. During the night the area is turned into a dance club. inSports follows a new trend in Chinese retail where live action and participation becomes an integral part of the retail experience.
The design incorporates an eclectic mix of tactile materials including a reclaimed indian hand carved arch, rusted corten steel panels, concrete wall finishes, vintage brass mesh detailing and the iconic 4 metre long tree-trunk feature table made from a single sheet of sustainably sourced English chestnut to create a sophisticated, understated Eco-Luxe style.