The London Eye, Buckingham Palace, Tower Bridge… London landmarks have been Diorized with a touch of British humor and set up in the windows of Harrods to celebrate Her Majesty’s kingdom & Christian Dior’s affection for England.
Inside of the store Street One presents a new store concept, in the window the theme is “Spring unpacked “. Paintings in cardboard boxes and wooden moving boxes create a feeling of “just unpacked” everything fresh and new at Street One.
Studio Soüfflé was commissioned to realise a breathing window as part as Selfridges’ ‘No Noise’ campaign. A series of inflation and deflation fans were used to create a breathing motion in the walls which resembled a padded cell.
With a mandate to create an eye-catching, creative and provocative display for the two large front windows of the store, we developed a concept for illuminated ‘windows’ showcasing the curated items offered against a sea of discarded consumer goods.