Bergdorf Goodman – Punk: Chaos to Couture windows, New York
Archive for the ‘visual merchandising’ category
Geometric objects in the striking neon colors of pink, red, and orange catch the attention of all the passers-by. They are installed in the middle of the window that has hand painted imagery of a forest, or a garden, in dark green color. Unique, beautiful, edgy, and last but not least, unpredictable.
Taking inspiration from kaleidoscopic patterns and the renowned Rue Cambon staircase, StudioXAG designed a series of window displays for Dutch department store De Bijenkorf. The displays feature a range of three dimensional mirror structures in geometric shapes which reflect new season garments worn by mannequins and kaleidoscopic imagery.
The Topshop window was constructed from hundreds of raw timber strips weaving wildly behind a curved whitewashed wall, whilst the Topman structure was much more angular, with its high-gloss lacquered finish and red LED lights. The two structures swept through the store at ceiling height and seamlessly morphed into each other above the entrance doorway.
The stark Lava Window features two dresses and what appears to be a science experiment. Clear plastic tanks contain moving black ink that draws the viewer’s attention around the display while clothes from Proenza’s archive are pressed within similar cases, referencing the processes of entomology and dissection.