The spring concept of Esprit for their worldwide windows is a stage with wooden floor and concrete wall, completed by a flexible stillage that reminds one of a folding rule. This very flexible element can be decorated with different fillings during the springtime.
Archive for the ‘visual merchandising’ category
The bright set up took inspiration from the geometric designs and the colours selected for the S/S Collection of Annarita N. The gleaming structure has been tailor made and designed around a set of methacrylate tubes skilfully illuminated by led lights and connected by iron joints: light and colour are dressing the window knowingly highlighting the product.
Our over-sized knits have found their way to 14 Fred Perry Authentic stores across Europe this month. Around 1500 balls of yarn were twisted into weaves, intertwined amongst giant jersey filled plaits and playfully draped from the ceiling to set the scene, adding rotating mirrorballs and television visuals to create a real disco atmosphere!