If you didn’t know already man kind is destroying the sea like never before. In a few generation s there will probably not be any more seafood to eat due to our ways. Selfridges is running a month with everything about under the sea. The wonder room and the three windows around it holds and exhibition curated by Judith Clark
Archive for the ‘visual merchandising’ category
Paris-based studio Mona Kim Projects has been involved in the development of window installations for japanese clothing brand Uniqlo. The first was a simultaneous three global city art installation presented as part of Uniqlo’s ‘Heattech’ global campaign for the company’s New York, Paris and London flagship stores. In a concerted effort to break out of the typical traditional approach to retail environments, Mona Kim proposed a bold and high-impact spatial experience that communicates the innovation of the product and that which implements a forward-thinking approach to visual merchandising.
Together with Giulio Ridolfi the Milan based designer Patricia Urquiola was assigned to create a conceptual installation for the Danish textile manufacturer Kvadrat and the German carmaker BMW. The result of this fruitful collaboration are these huge cone-like structures that seem to be growing out of the car’s body.
Harvey Nichols, Knightsbridge, London
The new Harvey Nics scheme is all about the brights. It consists of multi-coloured pipeline structures with various treatments attached to them such as fringing and coloured tubes. The background has been left looking unfinished and rough with visible roller strokes. As a contrast they have opted for 80′s style mannequins with confident poses 80′s fashions to match.
To mark the beginning of the summer festival season, Selfridges have collaborated with ten current musicians and asked them to visualise their hit songs in 3 dimensions. It’s amazing to what lengths some of the artists have gone. My favourite is probably the Empire of the Sun – window, because I love their song so much. Knowing the songs is a key to understanding what the windows are all about, hence I’m putting links up so you can listen to the songs.
Work from the “Pratt + Paper & Ralph Pucci” project is on display in the windows of Macy’s Herald Square.Macy’s Herald Square has unveiled seven new window displays featuring paper looks and sculptures, as well as a series of large pencil drawings, created by students in the Departments of Fashion Design, Industrial Design, Interior Design, and Fine Arts. The work can be seen in the windows on Broadway between 34th and 35th streets through January 26.
On the 5th Avenue side the windows had a street/pop art kind of style painted with airbrush stencils. Knoth’s photograph presents a dark mood with the reflection of the building and American flag at the top left corner of the picture. It’s eery how the building seems to fade away revealing the diamonds and the mannequin well centered within the motif.
Bright, block colour is a major fashion trend this summer. Retailers are utilising on this trend to grab our attention. The stores have not just presenting their bright fashion in the windows, it’s in the window schemes themselves. Bright stock against bright background but also combined with white. Although this trend is mostly about mixing different block coloured together – I have thrown in some bright print windows as well.
Much publicity for Selfridges for their new windows featuring 20 Bright Young Things, new designers but quite honestly I thought they were a bit of a mess and I much preferred the windows on the Duke St side of the store telling the real Spring story of solid block colour in a pure and graphic style.
For two weeks in March, Mancy’s becomes „ the largest garden in existence” with the Brodway windows and the entire street level of the store transformed. This yearly event -now in its 35th year – is a year long projekt that culminates in March , fresh and in full bloom. We are plased to show here scenes of the 34th Flower Show.
Gone but never forgotten!! From the files of yesteryears we recall these swim suit windows that were especially admired—and talked about. Sure! Some of the bathing suits may be dated but the presentation concepts are still valid and ready to be adapted to new uses with newer merchandise in today’s windows.