A selection of students from JAK Akademie for Fashion Design in Hamburg, are in a visual merchandising contest. Students were asked to create 10 different window displays based on a theme they are given for that day. They are working with merchandising fixtures provided by ALU.
Archive for the ‘visual merchandising’ category
Coinciding with the launch of the Levi’s® Water<Less jeans – made using significantly less water, this sculpture is based on water and fluidity – over 100 pairs of jeans are fixed together in the form of a giant whirlpool. The piece uses 120 pairs of jeans riveted together using over 1000 copper rivets.
Brooklyn artist Dennis McNett will have his brilliant installations displayed at Barney’s Madison ( Madison Avenue be. 60th and 61st St.). The display will run from June 23 through July 12. The over-sized wolf, owl, and skull paper mache masks and sculptures bring a unique feeling to the 50 feet long windows on Madison…
Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and produced by Satoshi Asakawa. Each window shows a Hermès scarf apparently being blown about by the breath of a Japanese actress. The illusion is achieved by venting air from a small hole in the wall near the mouth in the printed image.
As part of their ongoing series, Diesel Denim Gallery in Aoyama, Tokyo is currently presenting ‘Rolls’, an installation by Chikara Ohno from the japanese design studio Sinato. ‘Rolls’ consists of a single length of aluminum sheet thread throughout the space, forming large rolls on the ground at intervals.
Do you know your music? Selfridges are holding a competition, which is to guess what songs their street windows represent. You can enter at Selfridges.com and the winner will get £500 to spend on their online shop. I obviously don’t know my songs, because I found it quite hard, but thankfully the guy selling Big Issue helped me out a bit. Some I know, some need your help with. Put your guesses in the comment boxes with some You Tube links.
If you didn’t know already man kind is destroying the sea like never before. In a few generation s there will probably not be any more seafood to eat due to our ways. Selfridges is running a month with everything about under the sea. The wonder room and the three windows around it holds and exhibition curated by Judith Clark
Paris-based studio Mona Kim Projects has been involved in the development of window installations for japanese clothing brand Uniqlo. The first was a simultaneous three global city art installation presented as part of Uniqlo’s ‘Heattech’ global campaign for the company’s New York, Paris and London flagship stores. In a concerted effort to break out of the typical traditional approach to retail environments, Mona Kim proposed a bold and high-impact spatial experience that communicates the innovation of the product and that which implements a forward-thinking approach to visual merchandising.
Together with Giulio Ridolfi the Milan based designer Patricia Urquiola was assigned to create a conceptual installation for the Danish textile manufacturer Kvadrat and the German carmaker BMW. The result of this fruitful collaboration are these huge cone-like structures that seem to be growing out of the car’s body.
Harvey Nichols, Knightsbridge, London
The new Harvey Nics scheme is all about the brights. It consists of multi-coloured pipeline structures with various treatments attached to them such as fringing and coloured tubes. The background has been left looking unfinished and rough with visible roller strokes. As a contrast they have opted for 80′s style mannequins with confident poses 80′s fashions to match.
To mark the beginning of the summer festival season, Selfridges have collaborated with ten current musicians and asked them to visualise their hit songs in 3 dimensions. It’s amazing to what lengths some of the artists have gone. My favourite is probably the Empire of the Sun – window, because I love their song so much. Knowing the songs is a key to understanding what the windows are all about, hence I’m putting links up so you can listen to the songs.