Reserved windows 2013 Autumn, Budapest
NEW TENDENCY is a multi-faceted design studio based in Berlin. Founded in 2009, it designs, sells and collaborates within the realms of furniture, fashion and graphic design, yet adventurously ventures beyond these as well.
The setting features walls clad in mesh steel and polished steel panels, a linear mosaic of inlaid carpet flooring and a rigid framework of ceiling light fixtures.
A set of wooden cases with decreasing sizes placed inside one another. It is a metaphor for similar characters. It is a mystery of never knowing what lies behind the door.
The rose of Winelife winery was made with great effort, through long nights, without sleeping a minute. The winemakers faced all problems and difficulties that could turn up during the process, but they would never give up, remained stubborn and were never thinking of not succeeding.
The store interior is quite similar, blending the building’s retained elements with modern yet simple design elements. Spicing up the store concept, Centre Commercial Kids also stocks one-of-a-kind antique kids furniture pieces, home accesories, birth gifts, toys and teddy bears, and even a bookshop.
The Duas de Letra Cafe pretended to offer a cozy atmosphere, for inhabitants of the area and fine arts students (just around the corner is the Fine Arts School) with different spaces for a talk, to study and for eventual exhibitions.
The office was divided into areas, defining the various departments in the office. This was created by placing “central islands” (carpentry made by craftsman) on one side and separate storage closets as partitions on the other side.
We planned the exhibition for visitors to enjoy by hanging many wind chimes from the canopy like fruits from a tree blowing in the wind from a blower and chiming in the background. On the first floor, the wooden framework creates a wall of nested chimes where each chime can be observed individually in detail.
The shop interior is somewhat of a trip down memory lane as it takes cues from the iconic Givenchy boxes that used to deliver its precious Haute Couture garments. Four room-sized boxes made of black burnt oak display women’s and men’s clothing.
This is a unique building in iron structure of the late nineteenth century, with commercial space located at street level, divided into three areas for marketing fruit and vegetables, fish, and meat.
Tractorbeam created a channel strategy to bring Mystic Tan to the prestige retail marketplace. This included brand and packaging development, a retailer pitch deck, and a national advertising campaign.
Garments are exposed on structures using luminous fibreglass, oiled oak and carbon elements mounted on parts in coloured anodised aluminium. Shelves, in mirrored Alucobond and felt, are placed on oiled oak elements or on a coloured glass wall using modular elements borrowed from the sailing world.
The details are the one that bring the space to life, as we added inside many things that you might find outdoors: stairs, clothes hangers, fruit cases, baskets and more. Also, there are many object reminding of vintage kitchens, like teapots, old dishes, silverware in concrete molds, cooking trays turned into lamps.
Quiet Motion is an installation made of four round platforms that rotate slowly and silently, reminiscent of a carousel. It has been designed as an allegorical interpretation of movement and contemplation.
Partially bordered by a zen-like water feature, the four meeting rooms are encased in floor-to-ceiling frameless glass, contriving to seem virtually invisible whilst offering their users the required degree of acoustic privacy.