Sole DXB, an event showcasing art, culture and street style, was the perfect backdrop for the originals to align their “future” global platform in the Middle East. The campaign, designed as an ode to the resilience of street culture, intersects past, present and future with originals as the apogee of style tribe leaders.
Posts Tagged ‘adidas originals’
Jeremy Scott celebrates his second season– A/W ’09– as a guest designer for adidas Originals’ “Originals by Originals” with a pop-up store in London at No. 6 Newburg St for London Fashion Week. In an interview regarding the pop-up shop, Jeremy Scott speaks about the project as well as his involvement with adidas and his relationship with various celebrities including Kanye West.
Designing a retail graphics package for the Adidas “Originals” line presented an exciting opportunity to support the vintage-inspired line of apparel. We developed a system of suspended graphic panels for flagship store window displays. Images were divided across the panels, placed at varying depths, to create visual interest at street level.
Adidas opened its first adidas SLVR store during New York Fashion Week in February 2009. Located in Soho, the 250 square meter space reflects the values of the adidas SLVR brand, including simplicity, transparency and functionality. White is the main colour used throughout the space with accents of silver metal giving it a sense of light and fluidity.