An antique water pump installed in an alcove can be spotted through the large glazed section of wall facing the street. On entering the store, shoppers walk up a ramp and past a shelf displaying a selection of Aesop products before emerging into the main space behind the veils.
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Maintaining the elegantly modern aesthetic it is well-known for, this shop is highlighted by the color contrast of its white walls, and the slotted timber at its entrance and ceiling. Further including hand-treated perforated brass fixtures and curvy plaster shelving, the clean storefront was intentionally designed to place the spotlight on the vast range of products of sale.
We approached the project by making the most out of the original building structure with the addition of careful alteration. We brought functional part of the store compactly to the narrow space by the entrance, the back space will be a hospitality area consisting of sizable counter and long bench, where customer can relax.
The end result makes Linda vuela a Rio in a renovated space where the work of the cast in the form of large ovals framing the new perfumes to give existing below the corner, bar tinged ‘night club’ of Las Vegas, where the bottles of perfume ingredients are distributed as a delicious cocktail lives with the new space for cosmetics.
A winter suit served as inspiration for the material palette of muted greys, felt, flannel, blackened steel and cement coalesce to create a restrained and yet refreshing aesthetic. Mimicking the layered structure of the garment, beautifully crafted display cabinets offer discreet glimpses of colour.
Aesop Selfridges, London is designed to merge the operational and practical merits of a workbench with generous spacing for consultancy, encounter and communication. The design consists of an elongated timber counter with varying heights for product presentation, storage and points of sales systems.