Everything starts with ABC, the most basic foundation. It makes sense and order of things. It creates a strategy and a pledge that all the rest will grow up and develop. This statement was a primal point when building a concept of a tiny retail space of PARRA brand at Cologne furniture fair.
Posts Tagged ‘Alan Khadikov’
The booth is designed as a rough building construction imitating a way people tend to follow everyday. We all know what table or chair is. We pass by them every time. But sometimes we meat a new experience, just like black out rooms, where the boundaries of ordinary life or things shift from one point to another. Is it a chair now? Who knows. Please think about it!
If to imagine the life of the space as a piece of fabrics it commences as a brand new one full of colour and flexibility. The time passes and the pattern turns pale as well as the traces of coffee become ingrained. People put the patches on it and our piece of fabrics inevitably transforms into new laces. The older the fabrics the deeper and more significant the transformation.