Posts Tagged ‘Alter Ego’

Moorilla Alter Ego wine label by MONA

June 19th, 2017

The concept was to illustrate the hidden identity in a fun and interactive way. The result is a portrait of a princess which, thanks to a clever optical illusion, turns into a pirate when upside down. Subtle visual cues, such as mirrored descriptions, encourage people to invert the bottle and discover the other side.