Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations. Our objective consisted in designing a visual idea that represented Smartas’ fun and youthful spirit.
Our proposal reflects sophistication values that the brand promotes using an elegant typographic palette and a logotype with allusion to a family’s monogram. The selected vivid colors constantly remind us about the product’s extreme acid and spicy flavors.
Our job as brand developers was to create a personality where we could glorify traditional kitchen values making the most of regional raw materials. For the interiors, we developed a project where antique elements could be combined with modern objects allowing the space to communicate its gastronomical concept.
For the interiors, we developed a project where we applied steel and wooden elements. By using steel, we were able to be consistent with the products sold by the company. We were also able to communicate strength with a modern feel.
Catalina Fernandez is a high end pastry boutique established in San Pedro, Mexico. The concept in which the store’s interiors were based is the brand’s origin. It started in 1988 as a home based bakery and ended up as a successful pastry shop.
Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America’s most affluent suburb.
Thanks to our branding strategy, Micheline is now a boutique that shows the highest quality, and welcomes all generations, making them feel comfortable and in their own environment. We selected a color palette based mainly on black and white, since all of the printed pieces are very colorful.
Micheline is a printing boutique founded in the mid 70′s. Back then, it was very uncommon to find a printshop that offered both design and high-end printing under the same roof. The boutique came to us because they needed their brand and store to express uniqueness, elegance, and modernity.
