Helvetia Trust corporate branding by Anagrama
Posts Tagged ‘anagrama’
With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature.
The bookshelves are not only used as storage, but serve as a dynamic space to play and learn, to fire the imagination and provide comfort while reading. The installation’s colorful and geometric aesthetic contrasts directly with its antique, industrial building, elevating both elements in a cheerful and unique way.
Our job as brand developers was to create a personality where we could glorify traditional kitchen values making the most of regional raw materials. For the interiors, we developed a project where antique elements could be combined with modern objects allowing the space to communicate its gastronomical concept.
One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America’s most affluent suburb.