Posts Tagged ‘anagrama’

Carlotta branding by Anagrama

November 5th, 2014

Carlotta is a traditional Mexican style bakery, where folkloric pastries such as “conchas”, cakes and “buñuelos” are prepared.

Jugen wellness bar branding by Anagrama

June 25th, 2014

For the interior design we created a space that is a mix between a bar and an apothecary shop. The lighting, mostly natural light from the sun, together with the lush vegetation, the lab equipment and flasks, and the diverse books, creates a natural, warm, and inclusive space.

Umutu Coffee Co. branding by Anagrama

May 21st, 2014

Our proposal aims to be iconic, with a sophisticated vibe that should be new but not too unfamiliar to the local market. We decided to stay away from the bright, stereotypical color palette commonly associated with Sub-Saharan Africa and instead went with eternally chic black and white.

Olaf olive oil branding by Anagrama

January 31st, 2014

The naming came from research on the etymological origins of the word “olive” and playing with phonetics to give the brand a feeling of family and heritage. Our proposal takes typical Italian visual clichés and simplifies and refreshes them.

Romero+McPaul branding by Anagrama

October 23rd, 2013

With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature.

FOOD BRANDING! Santa Cruz BBQ restaurant identity by Anagrama

September 19th, 2013

The hand-made quality of the logotype and overall identity is meant to praise the careful, traditional and apprehensive food making process of Santa Cruz.

Niños Conarte by Anagrama, Monterrey – Mexico

September 12th, 2013

The bookshelves are not only used as storage, but serve as a dynamic space to play and learn, to fire the imagination and provide comfort while reading. The installation’s colorful and geometric aesthetic contrasts directly with its antique, industrial building, elevating both elements in a cheerful and unique way.

Smartas branding by Anagrama

June 16th, 2013

Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations. Our objective consisted in designing a visual idea that represented Smartas’ fun and youthful spirit.

Bermellón branding by Anagrama

May 7th, 2013

Our proposal reflects sophistication values that the brand promotes using an elegant typographic palette and a logotype with allusion to a family’s monogram. The selected vivid colors constantly remind us about the product’s extreme acid and spicy flavors.

El Montero restaurant by Anagrama, Saltillo – Mexico

January 3rd, 2013

Our job as brand developers was to create a personality where we could glorify traditional kitchen values making the most of regional raw materials. For the interiors, we developed a project where antique elements could be combined with modern objects allowing the space to communicate its gastronomical concept.

Grauforz office interior and branding by Anagrama

January 2nd, 2013

For the interiors, we developed a project where we applied steel and wooden elements. By using steel, we were able to be consistent with the products sold by the company. We were also able to communicate strength with a modern feel.

Catalina Fernandez pastry interior & branding by Anagrama, San Pedro – Mexico

February 29th, 2012

Catalina Fernandez is a high end pastry boutique established in San Pedro, Mexico. The concept in which the store’s interiors were based is the brand’s origin. It started in 1988 as a home based bakery and ended up as a successful pastry shop.

Theurel & Thomas branding by Anagrama

November 7th, 2011

Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

Theurel & Thomas pâtisserie by Anagrama, San Pedro – Mexico

November 5th, 2011

One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The Theurel & Thomas pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America’s most affluent suburb.

Micheline brand identity by Anagrama

October 21st, 2011

Thanks to our branding strategy, Micheline is now a boutique that shows the highest quality, and welcomes all generations, making them feel comfortable and in their own environment. We selected a color palette based mainly on black and white, since all of the printed pieces are very colorful.

Micheline print boutique by Anagrama, San Pedro – Mexico

October 20th, 2011

Micheline is a printing boutique founded in the mid 70′s. Back then, it was very uncommon to find a printshop that offered both design and high-end printing under the same roof. The boutique came to us because they needed their brand and store to express uniqueness, elegance, and modernity.