Flexibility and being able to change the display identity completely was the main focus. Thus, the space offers a three-dimensional experience of the magazine – a creative and innovative world that surprises and invites exploration. Working within this context, the studio proposed a radical concept: two shops in one with the coexistence of contradictory atmospheres.
Posts Tagged ‘architects’
Named Bungalow Germania, the project seeks to capture the spirit of a building that became ubiquitous in the West German media across the tenure of the Bonn Republic. This is juxtaposed against the architecture of the German pavilion, which was extensively remodelled in 1938 in the spirit of the German Reich.
Cold, sharp planes of the triangles are supported against the ground on their acute angles and give a cold/piercing impression. Moreover, these planes pointed in different directions (according to the network of squares) ensure attraction towards the inside of the stand and provide clear limits of the stand.
Red, blue and yellow paint is applied at the framing of the amplified scale of the kennel like structures. When mixing primary colours, a new colour is created. These colours are conveyed through the transparent, neon acrylic tubes. Placed at the shopfront, they create a tinted luminosity at the entrance.