The first of many to be rolled out, Sneakerboy Melbourne is at the cusp of this retail revolution. It is an online store you can walk in to; there is no stock, no cash, no till, and no product to take home.
Posts Tagged ‘australia’
Jac + Jack has set up shop at Emporium Melbourne, the newly opened supermall in downtown Melbourne. The Australian fashion brand continues to expand its retail network but does so without the generic design approach of many other brands. This is jac + jack’s fourth store, and is a renewed collab with Sydney-based architect George Livissianis.
The open work stations and overt product display encourages intrigue into the butchery, highlighted by the strong use of directional steel rods that frame the exterior. Paired with a warm palette, the butchery emits a homely quality as all barriers are broken down between the professional and the consumer.
The success of this project was based on the place-making approach to design and looked beyond the design brief. The idea of materialism and the relationship between public and private domains were challenged resulting in an enriched design outcome. Eye catching details brought the design to life, such as the yellow tactile.
The linear detailed entrance compliments the circular wall partitions to offer a sense of removal. To contrast, mirror panels line the adjacent wall to create the illusion of a larger space. This is further achieved through a calm palette, as light ceiling and floor finished delicately contrast with the leather detailing to portray a sense of sophisticated indulgence.