Walls are covered in shiny steel and paired with linoleum flooring. The shop is sparsely furnished with boxy displays in a matching grey and an occasional contrasting red. The new Acne Studio store carries the brand’s full range of men’s and women’s apparel, shoes and accessories collections.
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The open work stations and overt product display encourages intrigue into the butchery, highlighted by the strong use of directional steel rods that frame the exterior. Paired with a warm palette, the butchery emits a homely quality as all barriers are broken down between the professional and the consumer.
The success of this project was based on the place-making approach to design and looked beyond the design brief. The idea of materialism and the relationship between public and private domains were challenged resulting in an enriched design outcome. Eye catching details brought the design to life, such as the yellow tactile.
The linear detailed entrance compliments the circular wall partitions to offer a sense of removal. To contrast, mirror panels line the adjacent wall to create the illusion of a larger space. This is further achieved through a calm palette, as light ceiling and floor finished delicately contrast with the leather detailing to portray a sense of sophisticated indulgence.
The Hihou design uses simple ideas to achieve a distinctive Japanese atmosphere. The use of sliding screens, feature wall and planter boxes achieves an effective multipurpose use of the space. The sliding screens enable the venue to interchange between a bright and fresh atmosphere, to dark and moody, by sliding into different positions.