Posts Tagged ‘Backbone Branding’

Pchak packaging by Backbone Branding

October 2nd, 2017

While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”.

YAN juice packaging by Backbone Branding

September 28th, 2017

The concept of the bottle was designed based on biomimicry principles: bitten apples put one after another which serves as a visual feature for the shape of the bottle. This way of arranging the bottles allows for a significant save of space both on shelves and in a container.

Volterman wallet branding by Backbone Branding

July 11th, 2017

Since, the product is more than just a wallet, so our challenge was to create a brand which will convey the benefits of unique functions and generate a strong emotional attachment to the product.

MØS Gastronomic Smart & Casual by Backbone Branding

February 26th, 2016

Technically, we have made the brand elements flexible and able to be used as a pattern or as a big fragment, wherein not violating the identity mood. One of the main identity elements are the black and white colors the whole brand is kept in.