The mechanism allows the product to appear as if it is floating in the window, with minimal distraction and combined with the subtle backdrop, flooring and plinths presents the merchandise in a premium and contemporary manner.
Posts Tagged ‘backdrop’
Jing is a contemporary Chinese restaurant located in One Fullerton building at the gate of downtown Singapore, surrounded by iconic Singaporean landmarks: The Merlion, Esplanade Theaters, Singapore Flyer and the soon-to-open Sands Integrated Resort set on Marina Bay’s backdrop (home of the F1 Singapore GP street race circuit); an impressive location to enjoy the ever-changing scenery of this city.
The latest incarnation of Next’s evolving concept can be seen in the high profile, recently refurbished and expanded Trinity Centre in Leeds. The 3,200 sqm store features new concepts for men’s
and childrenswear, as well as an updated women’s and home concept – all developed by Dalziel and Pow in conjunction with the in-house team at Next.
The store concept is pretty much an extrapolation of the design that can be found at Denham’s dutch headquarters, featuring museum-grade specimens of workwear in glass cases and vintage props as a backdrop for the label’s own forward offerings while vintage tailor’s scissors welded into innovative fixturing accent its design philosophy within the retail presentation.
Complementing the bespoke architectural features of the space, the dramatic new entrance leads into the men’s ground floor ‘King of Trainers’. This is complimented by an impressive first floor window display extending the full frontage with ‘open’ sections to bring natural light and a feeling of openness to the space.