St Austell commissioned CookChick Design to rejuvenate the branding and packaging for their iconically Cornish lager. The new 330 ml bottle format features direct print effect labeling with raised tactility inks.
Posts Tagged ‘beer’
The name literally means shadow in French but when pronounced sounds like the French for Amber. The name therefore has a juxtaposition of meaning which we represented in the light and shade of the design. The ‘O’ sits in a theme of the brewery’s product identities of lettered labels meaning Ombre sits neatly next to it’s brother Alias.
Inspired by Origami, the irregularly folded stainless steel sheets are the main elements of the shop-front facade, the beer wall and the bar counter. Laser-cutting circles grow large from bottom up to the top on the one side of the sheets, lights leaking out of the circles cast spots and reflection on the other side.
The main room features the regained outdated ceiling and the setting of a tension between gross side walls in stone and a pristine white wall in the middle of which a yellow alcove faces zelliges used for the midway panel of the bar, from which emerge the ten draft beer taps presented to the patrons on a monolithic white Corian countertop.
The gray concrete is a background for the huge network of exposed red pipes that run through the walls and ceiling pretending to be a water safety system. This network of pipes in addition to fulfilling their ornamental function, as a support for lighting, also distribute beer lines to different bars.