The outline of two orange glass meeting rooms attached on the left side of the reception area looks like the two Chinese characters, so that the logo and space makes a perfect combination reflecting the company image.
Posts Tagged ‘Beijing’
This high-end multifunctional venue facilitates activities like virtual skiing, virtual sports and endurance classes, while placing them in a social setting. Projections on floor and walls create a wide array of simulated environments. During the night the area is turned into a dance club. inSports follows a new trend in Chinese retail where live action and participation becomes an integral part of the retail experience.
These semi-transparent decorative elements mainly re-propose the idea of wooden cranes used for traditional fruit stands in street markets, and this feeling is reinforced by creating a striped canopy on the external shop’s facade. A slope ceiling invites customer to focus on the main yogurt display on top of the counter.