Japanese menswear label MR.GENTLEMAN is opening its first boutique store in Beijing’s Chaoyang central business district.
Posts Tagged ‘Beijing’
The overall design features a black shiny entrance with “ORA Creation” illuminating above in LED light to give a bold contrast to the more neutral shades behind the logo. On the left of the entrance is a diagonal, vertical wall where a panel is fixed, which outlines the various designer brands sold there.
The concept of design to restore the image of the crowded streets of Osaka, Japan, the crane bridge construction area, two entrances of the restaurant arrangements “gable” (Chinese architectural vocabulary) on the top of the hill into the restaurant greets triangle, we deliberately suppressed the eaves, with the intention to express a strong relationship triangle roof Japanese architecture and the mountains.
The entrance area functions as gallery space to promote the highlight item in every 2 months time. Therefore we are requested high-demand to create exciting design in each time. Now “Air Force 1” shoes is promoted with multi-layered shoe’s shape molding at entrance wall which identifies “Air Force 1” characteristic, and floating white “Air Force 1” in movement at island display.
Li-Ning’s top position in the sporting gear market began to shift when a change in Chinese trade policy allowed international brands such as Nike and Adidas into the country. Once the most successful Chinese athletic brand in China, competition from local upstarts was also eroding Li-Ning’s market share.